Does Facebook Advertising Work?

Facebook Advertising Work

Facebook seems like a marketer’s dream come true—you can tailor your advertisements to reach customers of a certain age, gender, education level, relationship status, or focus on users in a specific geographical location. Facebook even has details on user’s favorite movies, musical artists, and restaurants. You can combine all of this knowledge and focus your marketing on a remarkably specific group of people. This should be an incredibly powerful tool—right? But is it? To find out if Facebook ads are as powerful as they seem, you’ll have to look closer….

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