The importance of market research and how to conduct effective market research for your business?

market research

IBM Chief in 1943 is famously (or should we say infamously?) quoted for saying ”I think there is a world market for maybe five computers. Nokia- a global leader in manufacturing mobile phones and who is responsible for getting all of us hooked to these barely 8” big more or less rectangular boxes is no longer there in business anymore. What could have gone wrong for these companies? They were unable to read the sentiments of the people and gauge their needs in time. Need we say more about the…

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