Every business owner who expects to succeed understands the power of the Internet. Getting online allows a business to reach more clients, to do more business, and overall to succeed in ways that traditional advertising can’t always compete with. For business owners who are serious about success though, it’s important to understand how SEO can grow a business.
What is SEO?
SEO stands for search engine optimization. When someone goes to a search engine like Google and types in search terms that website crawls over the entire Internet and finds all of the pages that fit those terms. Once the website has this massive list though, it needs to put it in order from the best sites to the worst in terms of which site has the closest fit to the search terms. Those who most closely suit a search engine’s algorithm are the ones which get put in the top slots on the first page. The others get placed on later pages, and therefore get significantly less traffic.
Search engine optimization is the art and science of taking the words on a webpage and gearing them to fit with a search engine’s algorithm. The goal is to have the right keywords put into all content so that the website gets into a higher spot on a search result.
How Does SEO Work?
Search engine optimization sounds simple, but it’s actually a very complicated process. It’s a matter of which keywords a website uses, of how many backlinks the content has all over the Internet, and what that content’s traffic is. The more popular a given website is the more likely it is to be put near the top of the search order, and the more self-perpetuating its status becomes. This can be problematic in some circumstances, but it can also be helpful for those who want to preserve their spaces at the top.
In short, those who don’t have any training or experience with SEO will find themselves hard pressed to get the results they want through anything short of good luck. Proper SEO takes field experience, knowledge of the field, and an intimate understanding of the rules that govern how a website displays its search results.
That’s where affordable SEO software comes in for most business owners.
Fortunately for many business owners who can’t afford to hire the services of an SEO professional, much less an entire team of them, there are software options that can handle all of the necessary SEO decisions for them.
While SEO software takes some time to get used to, these suites can be lifesavers for businesses who need to get as close to the top spot as possible when it comes to search engine results. Simple SEO software allows the user to type in the keywords and tags that he or she wants the content to show up for, and then the software crawls over the content and makes changes and edits. Essentially the software is a digital whetstone that sharpens up a piece of content, making it more likely to be selected for a higher place in the search order. The user has the final say on whether or not the changes made stay, but the software can provide often-invaluable solutions for small businesses who want to get more traffic without bit costs.
Good Content Trumps SEO
It’s important to remember that while SEO is important, and can get a website more traffic, there still has to be good content as well. Interesting content that will get shared and spread will bring in more traffic once it’s optimized, but boring content will never bring in as much no matter how many keywords are put into it.