Analytics and the Tools You Need for Improving Point of Sale

Analytics

Due to the competition, you need to implement different strategies to keep your business alive. Being efficient in driving sales is one of the things that you should focus on. You can do this by improving your point of sale system. Analytics will help you achieve this goal.

In-store Analytics

In order to make sales, you must have a deeper understanding of consumer behaviour within a retail store. You must determine how long they stay in your store when shopping for products, their shopping paths, along with other behaviours. Here are some of the devices you can use for in-store analytics

In-store Camera

You can use an in-store video to identify the customer’s shopping path whenever he or she looks for a particular product. You must take note of how customers fill their baskets when they are shopping. In this way, you will figure out how to place your products properly and make them accessible to your customers.

An in-store camera will also help you allocate your staff. Once you have identified the customer’s path, it will be easier for you to identify the best positions for your epos till. Placing your electronic point of sale stations at proper locations will speed up the processing of your sales transactions.

Smartphones

You can also take advantage of smartphones. This handheld device is capable of capturing signals emitted by customers’ smartphones. With your smartphone, you can track down the movements of your customers when they are in your store.

You can also use your smartphones to create customer-friendly offer to your consumers. For example, you ask customers for their email addresses, which would allow you to send promotional messages to them.

Smartphones are also one your best options when it comes to EPOS solutions. You can incorporate them in your point of sale system. This will greatly improve the efficiency of your staff when handling sales transactions. Instead of keeping your customers standing in the long checkout lines, your staff can approach them and process their purchases with smartphones.

Data Analytics

Data analytics are also important when it comes to driving sales. You need to make sure that all the data and information in your different systems are synchronized with each other. In this way, you will have better collaboration with your staff.

Cloud-computing technology will be a great help to you. This will allow you to store all the data and information from your electronic point of sale system to a centralised online database. This feature allows you to share important information to your staff and managers. You can also use cloud to send specific instructions in real time, without sending email messages. Moreover, cloud technology enables you to access data and information anytime and anywhere.

When you run a business, maximizing your sales will always be one of your top priorities. Aside from developing marketing strategies, you must also focus on improving the efficiency of your point of sale systems. Of course, to achieve this goal, you need to do analytics. The tools mentioned above will help you with that.

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