How “Social Profiling” will work in the real world

Social Profiling

It doesn’t matter whether you have met anyone in person or not, today’s enhanced social media usage has permitted even strangers to know a lot about you only by visiting you profiles on social media networks. Whether it’s a date, a job interview or you just walk in to a store, all social data is straightly accessible and viewable in real world scenarios within a matter of fact. These disruptive technologies have created quite a danger for all their users as their profiles and personal information is easily accessible. Profiling,…

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Top 5 Reasons WhatsApp Uses the Encryption Technology

Whatsapp

First of all what is encryption. It is scrambling of text to be sent in the form sender to receiver. This renders the data unreadable unless it is decrypted with the right key. On decryption the receiver can now view the information as it was sent. What WhatsApp has done is create an end to end encryption. Meaning even WhatsApp as a company do not see the text in clear. It passes through their servers as encrypted text. This has been a continued effort by WhatsApp to have end to…

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Why SEO is Dominant in the Internet marketing

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) refers to adequate representation of the website in the online world. The key to success in online world is adequate clarity of subject coupled with use of judicious techniques to increase your online presence. Dominance of SEO The advent of internet has brought a marked change in the ways online business is conducted. Increasing competition and the need to connect with service users have motivated service providers to follow search engine optimization techniques. Below are listed some of the reasons for dominance of SEO in the…

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How To Run a Promotion on Social Media

Social Media

With over one billion active Facebook users, and similarly impressive numbers on other social media sites, there is an unprecedented opportunity for businesses to market and attract new business. Utilizing Facebook, Twitter, Instagram, Google+, and other social media sites as a marketing strategy provides vast-reaching marketing at a relatively low cost. To get the most out of your marketing strategy and successfully increase your ‘likes’ and ‘views,’ follow these steps to get started and avoid any unnecessary setbacks. 1. Check the rules Most of the social media sites have rules…

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Does Facebook Advertising Work?

Facebook Advertising Work

Facebook seems like a marketer’s dream come true—you can tailor your advertisements to reach customers of a certain age, gender, education level, relationship status, or focus on users in a specific geographical location. Facebook even has details on user’s favorite movies, musical artists, and restaurants. You can combine all of this knowledge and focus your marketing on a remarkably specific group of people. This should be an incredibly powerful tool—right? But is it? To find out if Facebook ads are as powerful as they seem, you’ll have to look closer….

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How to Make Sales With Social Media

Social Media

Social media isn’t just for reconnecting with old friends from high school or inviting others to play Candy Crush. Social media can be used to make sales and support your business’ marketing efforts. There are many reasons why social media is a great tool to make sales, including: Social media is action-oriented. Social media helps make sales because, like closing a deal in the “traditional” business sense, social media is action-oriented. Every click on social media is an action, such as sharing, “liking,” clicking through to a website or completing…

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