So, you are a business owner and are willing to spend some amount on its marketing. Nonetheless, you are not sure how to go about it. This is why we have combined the best 12 marketing ideas for a business.
When it comes to marketing your business, there are many ways to do it – from giving away your products for free to people to producing promotional items like pens, t-shirts, brochures, etc. It depends on the owner how they wish to promote it.
Categories of Marketing
Marketing can be divided into several categories:
- Basics of Marketing
- Design
- Online Marketing
- Getting Found
- Sales
- Social media
- Email marketing
- Search engine optimisation (SEO)
- Analytics
- Offline marketing
- Lead generation
- Content marketing
Out of all the 13 categories, we have chosen 12 and selected the best way for each of them. These 12 best creative marketing ideas according to their types are as follows:
#1:Utilise Holidays as Promotional Tools to get to Ready-to-Buy Customers
Holidays are not just fun because they are holidays but also because they make businesses flourish. When it is prom time, the shops and businesses that sell dresses and suits get to sell a lot. Similarly, during Father’s Day, Mother’s Day and Valentine’s Day, the flower shops earn a lot.
You, as a business owner, can also promote your business in these ways. All you need to do is to find out which holiday would suit your business the best. You can additionally provide gifts, offers, discounts, special combos, etc. to market your business.
#2:Convert more Traffic through Fast-Loading Website
Just a second’s delay is most likely to lead to a 7% reduction in conversions. Therefore, it is essential to make the site faster. Following are the ways in which you can do this:
- Use compression
- Optimise images
- Get a good host
- Diminish the number of active plugins
#3:Get Great Designs in Marketing to Get Your Points across Faster
The time taken to decode textual information is 60,000 times slower than the time taken to process visuals. In addition to this, the content that contains relevant images gets 94% more views than the content without any relevant images.
Therefore, it is best to include visuals in a marketing idea to put across your message more quickly. Moreover, through these visuals, people find it easier to understand what you sell in your business.
#4:Provide People with Incentives whenever they refer your Business to their Friends and Family
When an individual is aware of your business, if they advice someone else to try your products and services, they are most likely to try them. Similarly, when you provide an individual with reward-based incentives that relate to the person’s referral, they are very likely to recommend it to them.
This way, your business will be marketed largely with time.
#5:Conduct a Webinar to Attract Target Audience
Marketers who are an expert at this recommend conducting webinars since the audience is highly targeted. These also turn the cold Pay per Click (PPC) traffic into sales. Furthermore, webinars permit businessmen to build credibility and rapport rapidly with viewers and get valued to great extents.
Moreover, when a person uses certain tools, they can set up their webinar once and let it run the number of times they wish for it to.
#6:Sign yourself up on the Most Relevant Sites for your Business
When it comes to marketing your business on social media, it is not necessary that every social media be made for promotions. Only a few of them, like Google+, Facebook, and LinkedIn are made for such business activities. Other platforms, such as Twitter, are mainly for engaging.
However, when it comes to social media marketing, it depends on the kind of business that you are indulged in. Platforms like Snapchat, Instagram, Pinterest, etc. can also prove to be great for you.
#7: Using Tools Creatively
In offline marketing, it is crucial to utilise your tools, like pens, t-shirts, flyers, stickers, keychains, etc., creatively. You can give them away to specific customers, such as the customers who shop for over a certain amount, in order to market your business. These tools must contain the logo of your company and a design that is appealing.
#8: Send Hand-Written Cards to your Special Customers
On special occasions, like your special customers’ anniversary, birthday, etc., you may send them a hand-written card that explains to them how much you care about them. The process of delighting the customers may be time taking but it is worth it. After all, what is better than a customer-seller bond in a business!
#9: Create a Discount Coupon or Offer
The thing that people love the most is to save money. This is why the best way to attract customers towards your business is to provide them a discount coupon or offer. However, make sure your offers last only for a certain period. Else, only the freebie seekers would come to your store’s door during the offer and would leave when they are supposed to pay the whole price.
#10: Create an Attractive Email Signature
One of the most-viewed things of the customers by you is your emails. This is why personal business emails are best to attract more customers and leads. Moreover, the addition of a headshot makes the mail better and more personal.
#11: Provide Downloadable Posts to Busy People
It is difficult to concentrate on just one thing for too long due to the discretions online. Hence, it is a great way to provide these people with PDF formats of blog posts so that they can download them and read later.
#12: Ensure Your Website and Blog are on the Same Domain
An easy way of augmenting the rankings and authority of your blog and website is to have them on the same domain.
Conclusion
Marketing a business can sound difficult until you begin with the process. Once you start, you realise it is not as complicated as you earlier thought of it.
