Year-round customer traffic and profit are difficult to generate for any business, especially for a tree service company, whose provided assistance is needed seasonally. However, that doesn’t mean that you can’t do anything about those slow months.
With proper campaign strategies, you too can foster a steady, reliable customer base that can keep your business successful every month. Generating this quality lead will need an investment in time, money, and effort.
These lead-generating ideas, don’t have to be expensive, because, with all the available technological tools that top internet marketing companies can offer, you too can do it efficiently and affordably.
8 Effective Lead Generation Ideas
Practice active advertising and take the first step toward customers, with the following ideas:
- Create a Website
All the top internet marketing companies in your area will tell you that the first step towards expanding your reach in the digital market is creating a company website. This platform can help you establish your online presence better, and allow faster customer communication.
Here you’ll be able to publish updates, articles, and content to entice and update clients regarding your tree services.
You can also upgrade your website to allow bookings, real-time chats, and more. In today’s competitive and advanced global market, failing to have a company website could be your doom.
- Canvass Your Area
Canvassing in today’s modern digital market may seem like an outdated lead-generating strategy. However, customers are more likely to trust a business that connects with them.
What’s more personal than meeting your potential clients directly? To make the meeting as productive as possible, make sure to have a script ready to avoid wasting both your client’s time and yours as well.
Timing is also crucial so that you don’t intrude on your customer’s private time. The best occasions for tree service canvassing could be during gardening or spring season, or right after a storm when trees have been knocked down. If you’re planning to promote trees for sale in Richmond Hill, it’s best to do it at the beginning of spring.
- Conduct Mail Outreach
Now dubbed “snail mail”, the postal system is considered to be obsolete in today’s fast-paced world. However, its existence proves otherwise, as some companies still bill and hand out announcements to their clients through the mail.
As a tree service company, you can take advantage of this system, by sending out your ads and coupons through it.
Unlike the digital market, where the likelihood of your posts reaching your target customers is low (due to the thousands of data published daily) ordinary mailing allows you to directly interact with your customers, and make sure that they’ve received your message. You can also do this in conjunction with your email outreach.
- Invest in PPC Campaigns
Pay-per-click (PPC) ads are the best campaign routes in the digital market. Affordable and easy to manage, these campaigns were created by Google to help out budding companies who want to promote their content and generate leads, while on a budget.
SEO companies strongly suggest this strategy as it helps you climb up the search ranking faster, leading to more exposure, increased traffic, and a higher customer conversion rate.
- Utilize Local SEO
Tree services thrive best in times of emergency and swift demand. Usually, customers are composed of homeowners who have had a tree fall on their lawn, companies who want a quick garden trimming, and more, which means that clients often avail services from those nearest to them.
To make sure that your local area recognizes you, it’s best to invest in local SEO. This is done by using area-specific keywords that make it easier for customers and search engines to categorize and find you.
You can also get listed in local directories, so you appear first if the customer is searching in your vicinity. So, if you’re a company offering tree removal in Newmarket, you should cater first to the needs of that area, rather than focusing on expanding your reach to other cities.
- Broadcast on Social Media
Cost-effective and user-friendly, Facebook and Instagram are the best platforms for you to connect with your clientele better. Having an account on both platforms for your tree service company can work wonders for your brand as it allows you to get updated by local market trends and adapt to them.
It also helps you manage your company’s image better, as you can post various types of content that showcase the different sides of your company. If you’re new to the PR aspect of social media, you can always call professionals from top internet marketing companies to help you.
- Capitalize on Email Marketing
Email marketing is today’s equivalent of traditional cold calling. However, compared to the random nature of the latter, email marketing is more specific and data-driven. Using this strategy usually entails a database of emails from interested customers.
This way you can make sure that every email you send out has a favourable response. It’s also more affordable, and it shows your customers that you are taking the first step towards genuinely helping them in their needs.
- Highlight Company Uniqueness
Hundreds of other tree service companies are gunning for the top spot in the digital market. For you to stand out and be noticed amidst this deluge of information, you have to highlight your company’s edge and uniqueness.
From the pricing, offered packages, combos, excellent customer service, and more, you have to show customers that you are worth their time. And, you can only do that, by showcasing your company’s uniqueness. From homeowners, business establishments, parks, and more, the need for tree services is abundant and endless. Though this demand may fluctuate throughout the year, depending on the weather and tree species in the area, there will always be customers if you just know where to find them.
As a company, generating new leads means reaching out to clients first. Passive advertising is easy but a bad strategy. So, stay active, and be the first to approach and engage.
