According to Google, 76% of people are searching for something local on their smartphones and 28% of those searches result in a sale.
This is why local SEO for businesses shouldn’t be overlooked if you want to get in front of new customers.
So is your business appearing in local search results? If you’re unsure, then now is the time to find out by doing a quick search on Google.
Listing in local directories, posting flyers, and word-of-mouth are great ways to market your business. But the truth is that people are increasingly searching online for information.
Not only are they looking for products and services nearby, but they also want to see reviews and do comparisons before buying.
If you’re wondering what local SEO is, then read on to find out what it’s all about and how it can bring in the big bucks.
What Is Local SEO?
To begin with, SEO is improving your website so that it appears higher in the search engine results (i.e. Google, Bing, etc). Ideally, you want to appear on the first page when someone searches for your products or services.
So with local SEO, the focus is on helping your business to appear in the local search results.
But what are local search results? These are the “near me” or location-specific questions that someone has typed into Google (or another search engine). They might be looking for a “pizza restaurant near me” or “best pizza in Brooklyn”.
How Does Local SEO Help My Business?
You might already appear high on Google’s search results, but it’s useless if visitors to your website are too far away. With local SEO, you will increase the chances of someone visiting your small business because it’s close to them.
Not only that, statistics show that a massive 88% of people doing a local search will “visit a related store within a week”. This is definitely some extra foot traffic you don’t want to miss out on.
But is local SEO right for you? If you are the owner of a local business then click here for more information on the types of small businesses already making the most of it.
Get Started With Local SEO for Businesses
The great thing about local SEO for businesses is that it’s affordable. And If you’re ready to take your first steps, then start by creating a Google My Business (GMB) listing.
All you need to do is to make sure that your business details are completed properly – and don’t forget to list out all of your products and services.
The next step is to sign up on other directories, target local keywords, and go full throttle on optimizing your website for those keywords. Good luck!
Did you find this article helpful? If you did, then be sure to visit the rest of the website for practical business tips and more.
