Channeled by voice tech rise, everyone is building a content audio strategy for their company. Voice search and voice assistant techniques used AI, synthetic and human voices to develop a voice representing on audio mediums. Brands envision using a synthetic voice in their interaction strategy.
The voice you pick represents your brand and will affect your customers by helping you gain or lose their trust. You may have already spent a lot of time and money to make your brand authentic. Still, it needs a voice to interact with people on Amazon Echo, Google Home, HomePod Mini, and other voice-supported technologies.
Using synthetic voices is important, but knowing when to use them is more important.
When should you use synthetic voice?
Often people think that voiceovers are of 15 to 30 seconds; there are situations when you can hear them for seconds, such as a train arrival announcement. Then you have two types of content- static and dynamic; knowing the difference between the two will help you know when a synthetic voice is needed:
Dynamic voice content
Dynamic content relates to the condition that brings it to action. Imagine standing at a station and learning about platform change for your train. They are automated recordings done by AI voice as a voice talent cannot record updates moment-by-moment. Other examples of dynamic content are weather updates, stock market updates, and sports scores.
Navigational Content
Be it turn-by-turn direction or information changes about flights; they are called dynamically changing content. Synthetic voices fit best in place of a human voice to help navigate directions and answer questions.
Static Voice Content
Static voice context doesn’t change according to context. For instance, informative matter in a radio commercial, podcast, or recording.
Informative content
Informative content includes promotional content or commercials. They cannot be faked if the brand is responsible for delivering a message and connecting with its audience. It should come from someone who is genuine and knows the implication of their words.
Entertaining content
Lastly, you have entertainment. The listening time is more than a minute but can be as high as 10 hours. The narration of an audiobook is the most common entertainment performed by AI.
The narrator can interpret the author’s intent and understand the picture of where the story is heading.
Pros of using synthetic voice:
- Control: Using synthetic voice gives you a new and distinctive voice customized for your brand. It becomes your brand voice, and you have full ownership over it.
- Cost: The cost is extremely affordable.
- Primary production: Once the words are entered, the AI interprets the content with just one click.
The latest developments in voice AI are quite impressive, and their tone and inflection sound like a human. Your customers may even fail to make a difference. So, AI voiceovers are a great way to connect with your customers. Choose AI brand voice for different purposes at the right time and get the best results.
