Food packaging is incredibly important for a number of reasons.
- It keeps the product in good condition
- It prevents food from being consumed, contaminated, or stolen
- It ensures that the flavor and taste of the product is maintained
Not to mention, when food packaging is well designed, it also helps to attract customers, whether they’re browsing for food online or looking around in a supermarket.
So, in today’s world, applying the concept and methods of food science in food packaging helps ensure food safety, and the packaging is up-to-standard. If it isn’t, you’ll drive customers away – it really is that simple!
The solution? Well, there are many. Let’s run through some useful food packaging tips for ambitious and growing businesses.
Use Polymer
For decades, polymer plastic has been a big part of the food industry – but not everyone uses it.
When used for food packaging, polymer plastic helps to create a barrier that keeps food preserved, fresh, and in nice condition. Without it, there’s a much greater risk of things going wrong.
With that said, if you don’t already, it’s highly recommended that you use the polymer from polychemistry.com. This way, you’ll be able to provide retailers and customers with high-quality food packaging that sets you apart from the rest of the competition.
Encourage Customers to Recycle
When a food product lands in the hands of a customer, the responsibility then rests with them to do the recycling. Because of this, you should make an effort to include recycling instructions on your packaging – or a link that customers can visit to read the instructions.
For example, Amazon’s website instructs customers to ‘remove parcel tape’ as well as ‘clean and dry’ their packaging before disposing of it. This is great, as it shows you have green initiatives and care about the environment, which is something that customers will pick up on.
Focus on Branding
As briefly mentioned in the introduction, design, and branding are very important when it comes to food packaging.
If your company uses biodegradable food packaging or only organic ingredients, then this should be made clear to customers. They will then notice your branding and be more likely to purchase the product.
For example, many customers are now eco-conscious – especially regarding purchasing food. So, when they see that you’re an organic brand, it will attract them, which is exactly what you want to happen!
In addition to all of this, don’t forget to include information regarding contacting your business. Nowadays, a lot of businesses are including links to their website and social media pages on the packaging, which is something for you to bear in mind.
Minimalism is Key
In the design process for your packaging, make sure you don’t go overboard.
Minimalism is a great tool to use in the modern age, particularly for packaging. When there’s too much information being listed, it can confuse customers and even put them off your brand entirely. This is why it’s best to stick to the basics, convey the essential information, and let the product do the rest of the talking!
Conclusion
Whether you’re a small, medium, or large-size food business, the concise list of tips above will help to take your business up a level. Remember, compactness and sustainability are two of the most important factors in the food industry today, which is why they should be priorities for you moving forward.
