Your company is just starting out and you want the best, especially when it comes to your marketing plan.
Graphic design is a key element to your company’s marketing success. If your company has a hired-on graphic designer, you are probably on the right track to that success.
But, reality is, there are many companies that don’t have a graphic designer on hand and rely on the talents of their team to make the best advertisements or marketing material.
And we know that you want the best for your company. It is important to keep your business looking fresh and professional with the latest graphic design tools.
Here are some answers to the very basis questions your business may be asking:
1. Do you have what it takes?
There are several businesses that think they do have the skills and creativity to produce quality marketing materials, which may be true. Many other businesses wonder if they have or could have those skills to excel in graphic design.
If you aren’t sure your business is right to do graphic design, ask yourselves if you have these qualities:
- Creativity
- Time
- Knowledge of design platforms: Adobe Photoshop & InDesign
- Flexibility
2. Why Hire a Graphic Designer?
We realize that your business is just starting out and you may not have the time to hire graphic designer or have the time to create fun, professional graphic materials. Consider this:
- Hiring a designer can only help you in the long run. It will mean your project will actually get done and you will be able to use it.
- Think you can’t afford it? Wrong. You can’t afford not to. Your business may waste hundreds of hours trying to figure out design software, which may not even pay off in the end. Think about paying the small price for a graphic designer, your business earnings will see the positive results from doing so.
- You want to keep things consistent when it comes to your marketing materials: logos, fonts, messages etc… Designers will watch out for those little details and ensure each piece fits.
- Keep up with the latest trends in graphic design, your designer will have the creative mind to make your marketing publications stand out from your competitors.
3. How you can hire a graphic designer
Once your business has made the decision to hire a graphic designer, it’s time to think about how you are going to do that. You want the best right? Consider these tips and tricks:
- Ask around. You can find a great graphic designer by word-of-mouth. Ask other businesses or someone you trust for a recommendation.
- Look for experience that relates to your marketing plan. Find someone that is experienced in a specific area of design like web or print.
- Know your objectives. Let your graphic designer just what you are looking for. Outline your objectives to them and explain your purpose.
- Be specific. Your graphic designer won’t know exactly what you want unless you give them specifics. You don’t need to have a final product in mind, just what you would like to accomplish through the design.
Ready, Set, Design
Our team in Fresno is prepared to help you with the design of your marketing materials, whether that is via print, web, mobile or packaging. Give us a call today and let our team of graphic designers show you what we can do.
