Customers want a sense of reliability from businesses. They obtain this by having a great relationship with the businesses they are patrons of. That’s why most businesses set this as one of their main priorities.
But times have changed. Connecting with customers has never been easy. However, connecting with them in a deeper sense has become a challenge for some. This happens especially now when friendships have become virtual. Businesses have followed suit, and some have gone online now.
According to media company Digital Commerce 360, US e-commerce grew 44.0% in 2020. Traditional businesses are thriving, but online marketplaces are becoming more widespread. This also means that maintaining customer satisfaction has evolved. If you are starting a small business online, check some of these tips to help you satisfy your clients. Establish a great connection with them by applying some of these little strategies.
Give Out Perks and Freebies
People like free stuff. It makes them feel like they’re getting more for what they paid for. That applies too when it comes to e-commerce. Many online businesses may have been doing this for a while now, but it should not stop you from replicating this strategy. Free stuff is free stuff. People appreciate everyone who gives them freebies. Provide a pen for every notebook you sell. A free silicon case goes well with a phone you’re shipping. Leave a dollar inside that leather wallet your customer ordered.
If your products have the best quality, there’s no doubt that you could win more customers. A good product paired with freebies will make you stand out in the digital marketplace. Be creative, and your clients will turn into regular customers.
Ensure Apt Response to Inquiries
Sometimes, it upsets people when they’re in a restaurant and no one is taking their orders. It gets tiring when no one is attending to you when you need a mall staff to help. How frustrating is it to wait for hours to get customer service on the phone? All these can give negative reception to a business. Online markets are no different. Today’s world is fast-paced. Everyone wants everything snappy. The word “digital” is now associated with “fast.” This is why people are expecting digital markets to be fast.
From shipping to delivery, people want processes to be quick. The same goes for responses to their little inquiries. If you cannot do it on your own, hire someone who can answer your clients. Make them use customizable templates as responses. Train them to provide fast quality service. Hone your quick respondents to be as competitive as possible. Make them handle the inquiries just like how you run your business.
Respond to Customer Feedback
A Forbes article states that 95% of shoppers read reviews before making a purchase. That’s how important customer reviews are. Since people read feedback, you might want to see what comments your customers leave on your online store. If you’re getting negative feedback, thank them for their honest opinion. Let them know that your channels are open for a private conversation. You can also proactively message them right away to see what went wrong. You can rectify the issue immediately this way.
On the other hand, don’t forget the ones who leave extremely positive feedback. Show appreciation by thanking them. That’s also a great way to promote your other products since you have left them a good impression. Let them know that they could try more merchandise from your store. A simple response to a customer’s comment could come a long way. Attract potential clients with your positive take on customer reviews.
Have a Dependable Return Policy System
There will be instances when customers would not feel satisfied with your product. That’s when you’ll need a reliable return policy system. Make it easier with an RMA application or return management tools. You can learn more about these online and check for the best options. Walk your client through the return process to avoid confusion. A smooth return system can say a lot about how you handle unsatisfactory service. You don’t want to lose customers easily. Make sure to make up for this lapse by handling their returns efficiently.
Correct Your Errors
Acknowledging the flaws of your service is necessary for any business. On the other hand, you have to remember that correcting these mistakes holds the same gravity. Own up to your service slips and offer resolution as soon as possible. When someone wants to return an item, hold your judgment first and offer them a replacement. Overnight an item that’s missing in their order. Guarantee them that the error will be corrected immediately. Making mistakes is inevitable. What matters is how you make it up for them.
Gain the most loyal customers as you earn income. Use these tips to win new clients online. It’s just expected of you to deliver your best service. But going the extra mile could charm people. Don’t fall short in showing how you truly value your customer.
Meta title: Keep loyal clients and earn new ones by following this quick guide
meta desc: Build a good relationship with your online customers. Make them give you new ones.
