The world of real estate can feel like it is full of smoke and mirrors, overstated promises, and premeditated exaggerations. In marketing, the hype often exceeds the substance.
Real estate leaders are wise to reduce things to their essence and simplify. What do their customers really want? How can they action transactions that totally deliver what’s vital?
When Regan McGee created open digital marketplace Nobul, the platform represented a paradigm shift for how real estate leaders could fulfill an incredible value-proposition without over complicating things. or costing users excess money.
Here’s how it works:
Find Better Agents, Faster
Home Buyers shouldn’t need to count on having a distant relative who works in the real estate industry to get a leg up on the competition. With Nobul, all they need to do is list their budget and describe what they’re looking for in a home.
Then, the platform’s algorithm will relay this information to the real estate agent who best suits their needs. The homebuyer is free to peruse the agent profiles, which display all the relevant statistics transparently, like an agent’s services, fees, and more.
Have the right agent find you sooner rather than waste time on an agent who can’t deliver the crucial help you require.
Incentives, Too
Homebuyers need to get value from an app, or why bother using it? The app shouldn’t just provide the same purchasing experience but in a digital form. The app needs to give something to users, or they won’t use it.
Nobul incentivizes the agents to offer home buyers significant discounts, such as additional services or cash back. If there’s ever a time where consumers appreciate a price break, it’s while making the largest purchase of your life at a time when real estate prices are already high.
Security and Privacy
There’s no shortage of apps that have been muddied by headlines about data breaches and privacy concerns. Leading tech providers should aim to keep things simple by putting a firewall between user information and all third parties.
In Nobul’s case, the platform simplifies privacy and security by ensuring that agents never get the homebuyer’s phone number or email address. Instead, all the communication takes place in the app itself. That way, homebuyers are constantly in touch with agents, and sharing listings and photos is effortless.
This way, sensitive user information can’t get into the wrong hands. Nobody wants to read a long bunch of legalese explaining changes or updates to a privacy policy. They just want to know that they can use the app without risking their security or privacy.
Any business that prioritizes user privacy instead of just paying lip service will enjoy increased loyalty from its users. If a company tries to collect and profit from user data, there’s a chance they’ll find themselves fighting against terrible publicity, lawsuits, and more.
Nobul shows us that, underneath the shimmering surface, the most valuable real estate business is one that can ensure they deliver a compelling user case, not just digital razzle-dazzle.
