Maybe you have tried some possible ways to create a superior landing page to transform cold traffic from your medical website. However, you always end up being frustrated about the result. Well, you’re not alone!
We know that turning cold traffic into eventual clients and warm leads can be somewhat a difficult process. One of the excellent methods to convert this traffic into new clients is through the use of a landing page.
However, creating one for your healthcare site is not that simple. For doctors, don’t just focus on the web design to attract new clients or keep existing patients. Instead, consider looking at your landing page. Is it optimized properly to address any concern of your visitors? If not, then better spend a little time determining and scrutinizing what really makes for an ideal landing page or you may want to visit https://onlinemarketingfordoctors.com.au/medical-web-design to give you a hand from an expert.
Use a specific, compelling offer to attract visitors
These days, you cannot indirectly force web users to fill out a form – regardless of how exceptional your landing page is – unless they are interested in what you are selling or providing. So, what’s the best way to persuade them on how fantastic your product and/or service is? Simply create an opt-in offer that will make it hard for your visitors to refuse.
Maybe a basic about an eBook or half-hour consultations for free will do. Remember, your opt-in offer needs to address a specific problem or speak to a need.
Feature relevant images and videos
When it comes to driving customer engagement, videos, pictures, and slideshows prove to be an effective tool you can use to create a landing page. Using bullet points is also good, but people could not stick around in a long span of time reading them. The facial expressions, body language, and the sound of a voice all transmit a message better.
Use concise, appealing headlines to present your offer
Since your headline is the first thing that your visitors will take a look at, you should make it count. Make it concise and attention-grabbing. Create an emotional tension to leave a cognizant feel among your visitors. You can split test the headlines to know which one will work best for you. Once you have created an ideal headline, you’ll see a better performance and result in your page.
Keep your form short, yet direct
Remember, visitors click your site to gain relevant information about the service or product you’re offering. Don’t make it too complicated for them to fill out the form. It is advised to ask only for important information; never turn them off them numerous questions. Explicitly, don’t ask for an address, age or telephone number since these tend to turn off consumers. You can follow up shortly to learn more information if needed.
Have a clear CTA or call-to-action
One of the most crucial skills you need to look for veterinary marketing companies like Online Marketing For Doctors is their ability to craft a unique yet convincing CTA. You don’t have to make it spectacular, a very clear call to action will do. You can take it in various forms, including a webinar registration, email subscription, purchase of a product or an incentive like a free trial or a free eBook.
Putting these tips together, visitors will continuously try your deals, assuring further income success.