The fact that Digital platform is providing the world with an enormous market of opportunities and millions can be earned from it, has made the experts take up the challenge of improvising their digital strategies. Businesses from all around the world have realized the fact that digital is the way to go if they wish to sustain in the market.
The digital experts are a new breed of marketers possessing deep insight in market analytics and are a product evangelist. Online sales still represent about 2% of total retail sales. So, there’s a lot more room to grow. But for that, you need to understand which digital strategies work on the web. Here’s a rundown on all the points straight from horse’s mouth to up your strategic game.
Concentrate on your product/service
Your product and services should be the focal point among the audience. Your digital strategy. No matter how powerful your digital strategy is if your product or service do not meet the requirement of the audience, it is of no use to invest in strategies. At the end, it is the product which will yield you the return on investment. The product should be the magnetism and digital strategy should pronounce an allegory of the same.
Track your Audience –
As a digital strategist you should be aware where can you trace your potential customer. After identifying comes the next step, to bait the best in the hook, and serve it to them. The higher the Conversion Rate Optimization the better the business leads and online sale.
Connect & Communicate –
Now that you have connected with your customer, it is important to be in constant touch with them through email, newsletters, etc. Instill a sense of urgency and authoritativeness in your content, compelling the customer for CTA – Call to Action, i.e. buy the product or click to your website is a rule set in stone under the golden book of digital marketing strategies. For example – Mailers should always bear catchy headline that talks about the urgency
Going, Going & Gone … Flat 70% off, offer valid till midnight.
Such phrases catch the audience attention and compel them to visit the site and make a purchase.
Be the first to appear
As rightly said by Wendy Piersall “Google only love you first when everyone loves you first”. And to attain this stature a digital marketing company needs to combine the four pillars of SEO – Content Marketing, Link Building, Website Optimization and Keyword Search, what you get is an optimized website appearing on the first page of Search Engines.
PPC Campaign –
One of the most successful digital marketing strategies to venture in is PPC campaign. Aligning this with Google Adwords, one can instantly analyze the results and drive the customer to your website in no time.
These are some of the tried and tested digital marketing strategies which have gradually proved their worth. However, the strategies are altered and molded as per the digital marketing company and the way they wish to sell their product. The above-mentioned digital marketing strategies are widely accepted by marketers around the world to boost their online sales.