When you are starting a brand new company in Grand Junction, it is important that you know how you are going to differentiate yourself from your competitors. There are a lot of people that get so excited about the product that they are offering, that they forget to spend time building their brand. You should invest time building a brand that is going to last you for many years. Building a strong brand will be invaluable. By creating brand awareness, you can be sure that you develop brand loyalty in your customers and you will be able to ensure that your brand stands the test of time.
Make your Brand Smashable
In 1915, Coca-Cola asked a designer in Terre Haute, Indiana to design a bottle that people would be able to recognize as a coke bottle, even if it was thrown against a wall and shattered. So, he did! Coke became a smashable brand. When you create your brand, you want to make sure that you are creating a smashable brand. Even if someone were to take a sledge hammer to the products that you have developed, would people be able to recognize the products as belonging to your brand? This process may take you time, but it will be well worth it in the long run.
Not Just a Logo
Many people believe that the best way to build their brand is to create a quality logo that they can tag onto everything that they create. Although this may be the easiest way to create a brand, it is not the most effective way. You want to make sure that if your logo was stripped from your products, people would still be able to recognize your brand. There should be some type of continuity and flow throughout your products to ensure that they are representative of the brand that you are creating.
Consistency
The brand that you are creating should pulse through every facet of your company. You should be sure that the website is going to represent your brand well, you should be sure that your storefront will represent your brand well, and you should be sure that the small details of your store are going to represent your brand well. Take time to find the right shopping bag, the right receipt paper, and even the right packaging to ensure that everything that you provide to your customers reflects the brand that you have worked hard to build.
Sell It
When you have developed a brand that you are happy with, you should be sure that you know how you are going to sell it. Do a lot of research about the target markets that will be interested in the brand that you have developed and get your brand out to them. Find the best way to engage with customers that are most likely to purchase your products. You may want to work with a company that is printing in Grand Junction to ensure that every printed product that you provide is consistent with your brand. Talk with a few different companies that are printing in Grand Junctionto find the company that can provide you a quality product and still stay within your budget.
