Ensuring your website is responsive to the needs of your users and readers is a vital task to both your marketing efforts and to your income. To put it another way, having great messaging and products won’t mean anything if people don’t know how to navigate your website. A lot of printing services in Tempe can provide web design tips or limited design services for you, but there are things you can do on your own to make sure your site is easy to navigate and can be mobile-friendly.
Use accepted styles
One of the most important things you can do is to organize information in a way that readers are comfortable with. But how do you know what people are comfortable with? Take a look at your favorite websites. You’ll probably notice that links to various pages and further information are set horizontally at the top of the page and vertically on the left side of the screen. This is how a majority of the biggest websites are laid out—sites like Amazon.com, ebay, and Wikipedia. Along with a whole host of others, this layout instantly greets users with a look and feel they’re familiar with, and they can find what they need quickly.
Readability is key
It’s okay if you use a fancy font in the name of your website—if people are on your site, they already know the name of your company, given that it’s the same as your URL. That can be a good style choice. But when you get into your body text, you’re going to want to make sure your font is easy to read. Also, don’t put too much text in one place. Things will look just fine in a word processor, but will look thick and heavy when it’s on a webpage. Keep your messages short and to the point. Less than 50 words is a great place to start.
Optimize for mobile browsing
If you don’t have the time or money to sink into making a full-on mobile website, you might want to look into simplifying elements so your site is mobile-friendly. Search engines like Google tend to give higher priority to websites that are configured for mobile, so this can be a great way to get your website closer to the top of the results list where most people are apt to look. One way to optimize your design for this market is to keep information bite-sized and buttons simple. Choose good links to include on your site, and you’ll be more apt to find a good spot in the results when someone searches out businesses like yours.
Following these three styles will help you get the most out of your website. Although there are a lot more things to remember about creating an effective website, you can start with these. If you have questions, go into printing services around Tempe and see what advice they can give you. Generally, they can offer some solid tips about the length of your copy, usefulness of your chosen layout and other things so you can get the most out of your website. They know that your website is going to be one of the most important pieces of marketing you have—and one of the main ways for you to earn money.
