When considering how to promote your business, it’s important to remember that some tried-and-true methods are still effective. For example, while you don’t necessarily have to abandon your digital marketing efforts, you should also consider how a brochure can help your business grow.
A brochure offers benefits that other forms of marketing can’t. For example, a brochure is a physical object. Someone can take it home and place it on their table, where they may see it every day. This distinguishes a brochure from an online ad, which someone might only see once, reducing the odds that they’ll ever engage with the ad’s brand again.
Additionally, surveys consistently indicate that consumers simply hate digital ads. A lot.
This may be because we spend so much time online. It can feel intrusive for brands to constantly bombard us with marketing content. Thus, you have a good chance of making the right impression on potential customers by marketing your business with a brochure.
That said, not all brochures are equally effective. You need to make sure your brochure includes certain pieces of essential information and content. They include the following:
The Basics
Obviously, your brochure needs to mention your business’ name and contact information. You should also provide a list of services your business offers. However, you might want to put the list of services after the section that the next point in this list will address:
Pain Points
Successful business owners know that attracting customers should involve talking less about their businesses in marketing content and talking more about the needs of their customers. Before listing the services you provide, consider touching on the problems your business can solve for someone.
For example, you might provide exterior property maintenance services, such as roofing repair, siding cleaning, power washing, and more. You could therefore include a section in which you sympathize with a potential customer, explaining how difficult it can be to find time to tackle home maintenance tasks, or discussing how ensuring a home isn’t the neighborhood eyesore when you have other responsibilities to attend to can be challenging.
Now you’re talking about your customer. Once you’ve done so, you can transition into explaining how your services can solve their problems.
Qualifications and Testimonials
Odds are good yours is not the only business that offers the types of products and services you provide. You need to explain why a customer should choose you over the competition.
There are several ways you can do this. If you have testimonials from happy customers, you should definitely include them in your brochure. It’s also a good idea to mention how long you’ve been in business if your business has stood the test of time.
If you’ve won any awards, be sure to mention that, and make a point of listing any professional certifications you have. Basically, if there’s a reason at all why someone should choose your business, include that information.
It’s also critical that you remember to work with a quality printing service when ordering brochures. A brochure has the potential to truly impress someone. It’s more likely to do so if it’s a high-quality product.
